An analysis of promotion strategies for products with network externalities

• Fukunaka Satoshi

  Graduate School of Social Systems Science, Chiba Institute of Technology

• Kitanaka Hideaki

  Faculty of Commerce, Takushoku University

• Xu Chunhui

  Faculty of Social Systems Science, Chiba Institute of Technology

• Shiba Naoki

  College of Industrial Technology, Nihon University

Bibliographic Information

Other Title

• ネットワーク外部性をもつ製品における広告戦略の分析

Abstract

We analyze firm's promotion strategies for products with network externalities. Adopters estimate products based on the weight of three attributes, "function","price", and "network externalities". In this research, we define that the promotion is to change adopter7s weights. So, we assume two firms with different parameters for changing adopter's weights by promotion strategies, and we analyze the results with a model by an agent-based simulator.

Journal

• Abstracts of Annual Conference of Japan Society for Management Information

  Abstracts of Annual Conference of Japan Society for Management Information 2007f (0), 19-19, 2007

  THE JAPAN SOCIETY FOR MANAGEMENT INFORMATION (JASMIN)

Keywords

• Agent Based Approach
• Marketing

Details

• CRID: 1390282680687380864
• NII Article ID: 130005049159
• DOI: 10.11497/jasmin.2007f.0.19.0
• Text Lang: ja
• Data Source:
  • JaLC
  • CiNii Articles
  • KAKEN
• Abstract License Flag: Disallowed