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- WATABE Kazuo
- Faculty of Knowledge Engineering, Tokyo City University
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- IWASAKI Kunihiko
- School of Management and Information, University of Shizuoka
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- UMEHARA Eiichi
- Faculty of Informatics, Tokyo City University
抄録
Since electronic money (e-money) brings many benefits to consumers, public transportation companies, retailers, and e-money issuers, greater penetration of e-money into everyday life is desirable. The objective of this research is to provide suggestions for promoting the wide use of e-money. As a first step to achieving this objective, a questionnaire on awareness, frequency, and local environments of e-money use was administered to consumers residing in the Tokyo metropolitan area in Japan. By conducting an exploratory factor analysis on the data obtained, seven factors were extracted. Through a confirmatory factor analysis using structural equation modeling with the 7 factors and 14 observed variables, 2 models were constructed: a use model of transport-type e-money and one of retailer-type e-money. The analysis of these two models showed that the factors “transport convenience,” and “non-necessity” significantly affect the use of transport-type e-money, and the factors “shopping convenience” and “non-necessity” significantly affect the use of retailer-type e-money. The findings suggest that improving consumer perception of these factors is the most important for promoting increased use. Schemes for accelerating consumer use of e-money are provided for public transportation companies, retailers, and e-money issuers.
収録刊行物
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- International Journal of Japan Association for Management Systems
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International Journal of Japan Association for Management Systems 6 (1), 7-14, 2014
日本経営システム学会
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詳細情報 詳細情報について
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- CRID
- 1390282680720216960
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- NII論文ID
- 130005056838
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- ISSN
- 21882460
- 18842089
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- 本文言語コード
- en
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- データソース種別
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- JaLC
- Crossref
- CiNii Articles
- KAKEN
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- 抄録ライセンスフラグ
- 使用不可