The Strategy of Japanese Digital Still Camera Manufacturers for Spread of Smartphone

• Nakamichi Kazushi

  Kochi University

Bibliographic Information

Other Title

• スマートフォンの普及に対応するデジタルカメラメーカーの戦略

Abstract

In the world market, Japanese manufactures of digital still camera has continued to gain high market share. On the other hand, shipments of digital still cameras have continued to decrease since 2011. For this situation, many media are analyzing that it is the impact of the spread of smartphones. In this paper, we analyze countermeasures of Japanese manufacturers of digital still camera. In this case, I analyze with three key concepts.<br>Three key concepts are “sophisticate of the competition dimension”, “ability of picture-making” and “rearrangement of business system”. The smartphones are improved several functions of cameras. As a result, the digital still camera manufacturers are trying to sincerely follow after them. But on the other hand, they have to pursue a feature (ex. highzoom lens, larger sensor and bright lens) that can't be achieved only with a digital camera. In addition, they are also working on new value creation with their ability of picture-making.<br>Japanese manufacturers of digital still camera don't only react to a decrease in shipments with improvement of product. They are restructuring the product lineup. And, they have been rearrangement of business system. Many Japanese companies are getting down to build a sales network in emerging countries and to see their OEM / ODM partners in a new light.

Journal

• Annals of the Society for Industrial Studies, Japan

  Annals of the Society for Industrial Studies, Japan 2014 (29), 169-181, 2014

  The Society for Industrial Studies, Japan

Details

• CRID: 1390282680299005440
• NII Article ID: 130005064109
• DOI: 10.11444/sisj.2014.169
• ISSN: 18841015
• ISSN: 09187162
• Text Lang: ja
• Data Source:
  • JaLC
  • CiNii Articles
  • KAKEN
• Abstract License Flag: Disallowed