ANALYSIS OF CARSHARING USERS' BEHAVIOR BY OPERATION MANAGEMENT DATA

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  • 運営管理データを用いたカーシェアリングの利用実態分析
  • ウンエイ カンリ データ オ モチイタ カーシェアリング ノ リヨウ ジッタイ ブンセキ

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Abstract

As carsharing services have been expanded by private business operators, this study analyzes carsharing users' behavior in the Nagoya metropolitan area. Using data provided by a carsharing operator, this study reveals the purpose of use by tracking the GPS trajectory and the typical use pattern by cluster analysis. Also considering the regional characteristics, a decision tree model focusing on the discriminant the use purpose was devised. Results show that the use pattern is different between men and women, and that users tend to make a reservation right before use. Furthermore, carsharing is most often used for personal affairs like shopping or leisure.

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