ANALYSIS OF TOURISM ACTIVITIES CONSIDERING PERSONAL PREFERENCE
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- FURUYA Hideki
- 東洋大学 国際地域学部国際観光学科
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- ZEN Sangjin
- 日本観光振興協会総合研究所
Bibliographic Information
- Other Title
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- 旅行者の志向と宿泊観光旅行との関連性分析
- リョコウシャ ノ シコウ ト シュクハク カンコウ リョコウ ト ノ カンレンセイ ブンセキ
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Abstract
The purpose of this paper is to analyze characteristics of tourism behavior of Japanese in light of the relations between their preference on daily consumption and tourism behavior. The questionnaire survey was conducted on the internet about demographic attributes, travel activities in the previous year, receiving 11,194 responses. Firstly the segments were identified by principal component analysis and cluster analysis using the daily consumption preference data. High correlation between age and consumption behavior was found. On the other hand, travel segmentation is independent from demographic attributes because of the differences in peoples' intention in the same cohort. Secondly, quantification method type 1 was used to identify factors determining the annual overnight travel frequency. It was found that not only personal income but also segmentation by intention of tourism behavior had an effect on its frequencies. It was found that when peoples' intention for taking travel information is the same, there are two types of tourists. One is frequent tourists using tourism information as the engine of trip activities. The other is not-frequent-tourists. It is considered that time and money constraints, overload of tourism information affect their travel behavior. Furthermore, source of information, travelling companion and the reason for not traveling were also analyzed.
Journal
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- Journal of Japan Society of Civil Engineers, Ser. D3 (Infrastructure Planning and Management)
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Journal of Japan Society of Civil Engineers, Ser. D3 (Infrastructure Planning and Management) 70 (5), I_267-I_277, 2014
Japan Society of Civil Engineers
