記述的規範と他者との相互作用が地震防災行動に及ぼす影響<sup>1), 2), 3)</sup> Effects of descriptive norms and mutual relationships on precautionary behavior toward earthquakes

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A recent controversy in the literature on protection behavior is whether individuals' heightened risk perception boosts precautionary behavior toward disasters. We conducted a preliminary experiment (<i>n</i>=108) where risk perception and response efficacy were manipulated based on protection motivation theory (PMT). Contrary to the prediction of PMT, neither variable prompted actual preparedness behavior. In the main experiment (<i>n</i>=113), we examined the effects of two social factors (an informational variable and a relational variable) on preparedness behavior. Descriptive norms, defined as information about majority behavior, were manipulated as the informational variable. The possibility of exchanging stored food was manipulated as the relational variable. Descriptive norms influenced actual food storage behavior, but potential for food exchange did not. Participants' attitude and intention to store food were not influenced by the two variables, suggesting that descriptive norms directly influence preparedness behaviors.

収録刊行物

  • 社会心理学研究

    社会心理学研究 30(3), 175-182, 2015

    日本社会心理学会

各種コード

  • NII論文ID(NAID)
    130005074510
  • NII書誌ID(NCID)
    AN10049127
  • 本文言語コード
    JPN
  • ISSN
    0916-1503
  • NDL 記事登録ID
    026268142
  • NDL 請求記号
    Z6-2798
  • データ提供元
    NDL  J-STAGE 
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