多属性意思決定における妥協効果と魅力効果の生起機序に関する包括的分析：生理学的指標と眼球運動測定に基づく実験的検討

• 千葉 元気

• 都築 誉史

書誌事項

タイトル別名

• Comprehensive Analysis of the Occurrence Mechanisms of the Compromise and Attraction Effects in Multi-Attribute Decision Making: An Experimental Examination Using a Physiological Index and Eye Tracking
• タゾクセイ イシ ケッテイ ニ オケル ダキョウ コウカ ト ミリョク コウカ ノ セイキ キジョ ニ カンスル ホウカツテキ ブンセキ : セイリガクテキ シヒョウ ト ガンキュウ ウンドウ ソクテイ ニ モトズク ジッケンテキ ケントウ

抄録

In multi-attribute decision making, the presence of the attraction effect or compro-<br>mise effect is considered a form of irrational choice because these effects violate the<br> principles of rational choice. These two context effects are similar in that they increase<br> the choice share of a particular option, but the mechanisms by which they occur are<br> believed to differ, owing to the different trade-off structures of the choice sets concerned.<br> Previous studies have indicated that negative emotions and the strategies employed in<br> decision making differ between the two context effects and that these effects correspond<br> to Systems 1 and 2 of the dual process theory. In this study, focusing on trade-offs, we<br> examined the mechanisms by which these two context effects occur, by experimentally<br> manipulating cognitive resources and measuring negative emotion and eye movement<br> in decision making. We attempted to increase and decrease these resources by using a<br> glucose drink and a cognitive depletion task, respectively. Results showed that the at-<br>traction effect increased and the compromise effect decreased in subjects with depleted<br> cognitive resources compared to subjects with restored cognitive resources. Negative<br> emotions were strongly aroused in the compromise effect. Eye tracking data showed<br> that a non-compensatory decision strategy was used in the attraction effect context and<br> that a compensatory decision strategy was used in the compromise effect. These find-<br>ings suggest that reasoning systems and decision strategies are directed by differences<br> in the trade-off structure of the choice sets, which ultimately lead to the occurrence of<br> the above two context effects.

収録刊行物

• 認知科学

  認知科学 21 (4), 451-467, 2014

  日本認知科学会

キーワード

• 意思決定
• 文脈効果
• 二重過程理論
• 決定方略
• 眼球運動測定

詳細情報

• CRID: 1390282679459348736
• NII論文ID: 130005075812
• NII書誌ID: AN1047304X
• DOI: 10.11225/jcss.21.451
• ISSN: 18815995
• ISSN: 13417924
• NDL書誌ID: 025979499
• Web Site: https://ndlsearch.ndl.go.jp/books/R000000004-I025979499
• 本文言語コード: ja
• データソース種別:
  • JaLC
  • NDL
  • CiNii Articles
  • KAKEN
• 抄録ライセンスフラグ: 使用不可