消費主義者は選挙に行ったか？:——市民＝消費者と政治的シティズンシップ—— Did Consumerist Go Voting?:Citizen-Consumer and Political Citizenship

The aim of this paper is to explore the relationship between consumerism and political citizenship by analyzing social survey data. Consumerism has been considered to be at odds with citizenship. But now consumerism seems to be becoming more diverse and some consumerist behavior has social relevance. Therefore, the relationship between consumerism and political citizenship is assumed to be diverse depending on consumerist attitudes. First of all, we reveal by factor analysis of consumerist-attitudinal scale three salient factors named “conspicuous,” “paranoiac,” and “quality-oriented.” Next, employing logistic regression analysis, we estimate the effect of those factors on the political citizenship variables. In conclusion, it is postulated that “conspicuous” weakens political citizenship and “paranoiac,” and “quality-oriented” enhance it as a rule.