Human Resources Development in the Japan Agricultural Cooperatives Group for the Marketing of Fruits and Vegetables

• Ueda Kenetsu

  Graduate School of Science and Technology, Niigata University/Akita Prefectural Agricultural Experiment Station

• Kiyono Seiki

  Faculty of Agriculture, Niigata University

Bibliographic Information

Other Title

• JAグループの青果物営業担当人材開発の現状と課題

Abstract

This study examined the off-the-job training (off-JT) provided by the Japan Agricultural Cooperatives (JA) Group to reveal the main issues concerning human resources development for the marketing of fruits and vegetables. This study examined the nationwide off-JT provided by the Central Union of Agricultural Cooperatives (JA-Zenchu) and the National Federation of Agricultural Cooperatives (JA-ZenNoh) as well as the prefectural off-JT provided by the Prefectural Central Union of Agricultural Cooperatives (JA-Kenchu) and the JA-ZenNoh Prefectural Headquarters. Many of these training programs focus on teaching the skills needed to improve responses to production divisions in internal marketing. Few programs teach trainees the skills necessary for external marketing. Off-JT programs must be expanded to link internal with external marketing activities. Moreover, on-the-job training programs must be institutionalized within the JA Group to develop human resources for marketing.

Journal

• Journal of Rural Problems

  Journal of Rural Problems 51 (1), 26-31, 2015

  The Association for Regional Agricultural and Forestry Economics

Keywords

• 青果物
• JAグループ
• 営業活動
• 人材開発
• Off-JT

Details

• CRID: 1390001204487934208
• NII Article ID: 130005085116
• DOI: 10.7310/arfe.51.26
• ISSN: 21859973
• ISSN: 03888525
• Text Lang: ja
• Data Source:
  • JaLC
  • Crossref
  • CiNii Articles
  • KAKEN
• Abstract License Flag: Disallowed