分断的イノベーションによる購買行動変化に関する考察

• 網倉 久永

  上智大学経済学部

書誌事項

タイトル別名

• Consumer Behavior Changes by Disruptive Innovations
• デジタルカメラ業界の事例
• Cases from Japanese Digital Still Camera Industry

抄録

Christensen (1997) describes market share turnaround processes, based on intensive case studies of Hard Disk Drive, or HDD industry. Even though established large firms are vulnerable to disruptive innovations, previous models have not explained the underlying mechanism definitively. In this study, the author tries to construct some empirical hypotheses on consumer purchasing decisions through qualitative analysis on the Japanese digital still camera, or DSC market. Based on hedonic analysis of Point of Sales, or POS data from 1998 to 2006, the author discusses how consumer evaluate each performance attributes of DSCs.

収録刊行物

• 組織学会大会論文集

  組織学会大会論文集 4 (1), 164-169, 2015

  特定非営利活動法人 組織学会

キーワード

• disruptive innovation
• market share turnaround
• consumer value
• digital still camera
• POS data

詳細情報

• CRID: 1390282680479911808
• NII論文ID: 130005091466
• DOI: 10.11207/taaos.4.1_164
• ISSN: 21868530
• 本文言語コード: en
• データソース種別:
  • JaLC
  • CiNii Articles
• 抄録ライセンスフラグ: 使用不可