「おまじないグッズ」における「手づくり」と少女:——『マイバースデイ』の事例から—— Girls and the Making by Hand of "Charm-goods"::An Analysis of "My Birthday," a Fortune Telling Magazine for Girls
By concentrating on the process of making something by hand, this paper considers what kind of value handmade "charm-goods" had for girls in Japan's 1980s boom of "fortune-telling & charm." It has been said that "charm-goods" in the 1980s "magic-religious popular culture" gave girls their own sense of identity with a world-view that was worthy of them, but with "charm-goods" the fact that they were made by hand has been regarded as being important. This second element seems to have demanded from girls a more active commitment to "fortune-telling and charm." Through analyzing the articles of "My Birthday," which is well known as a representative "fortune-telling & charm" magazine for girls, I clarify that "charm-goods" and their being made by hand helped girls to get involved in and improve their real-life communication skills.
年報社会学論集 2014(27), 146-157, 2014
The Kantoh Sociological Society