札幌のプロバスケットボールチームにみる観戦者特性の変化に関する研究<BR>-レラカムイ北海道からレバンガ北海道へのチーム変更に伴う観戦者の変化に着目して- Changes in Characteristics of Spectators of Professional Basketball Teams in Sapporo, Focusing on the Establishment of Levanga Hokkaido

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著者

    • 千葉 直樹 CHIBA Naoki
    • 北翔大学生涯スポーツ学部スポーツ教育学科 Department of Sport Education, School of Lifelong Sport, Hokusho University
    • 永谷 稔 NAGATANI Minoru
    • 北翔大学生涯スポーツ学部スポーツ教育学科 Department of Sport Education, School of Lifelong Sport, Hokusho University

抄録

    The purpose of this study was to examine the changes in characteristics of spectators of professional basketball teams, and the relationship between frequency of attendance and participant motives in Sapporo. The name of the professional basketball team and its company changed from “Rera Kamuy Hokkaido” to “Levanga Hokkaido” in 2011. Questionnaire surveys conducted in 2010 and 2012 were analyzed. Findings indicated that between the two research periods there was no change in spectators′ characteristics according to sex and age groups. Previous studies had indicated that 70% of spectators were women and half of these female spectators were between the ages of 20-40. About 80% of spectators surveyed participated in both research periods. The 2012 results indicated that the percent of spectators who had belonged to basketball club in their junior and high school days was higher compared to that in 2010.

収録刊行物

  • スポーツ産業学研究

    スポーツ産業学研究 25(2), 2_327-2_336, 2015

    日本スポーツ産業学会

各種コード

  • NII論文ID(NAID)
    130005109215
  • NII書誌ID(NCID)
    AA11424434
  • 本文言語コード
    ENG
  • ISSN
    1343-0688
  • NDL 記事登録ID
    026824397
  • NDL 請求記号
    Z4-B227
  • データ提供元
    NDL  J-STAGE 
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