オンラインショッピングにおける商品推薦エージェントの外見と振る舞いの関係が購買意欲に与える影響

• 黒田 拓也

  東京工業大学大学院 総合理工学研究科 知能システム科学専攻

• 山田 誠二

  国立情報学研究所／総合研究大学院大学／東京工業大学

• 寺田 和憲

  岐阜大学 工学部 電気電子・情報工学科

書誌事項

タイトル別名

• Influence of Relationship between Agents' Appearance and Behaviors to Buying Motivation in Online Shopping

抄録

Applications of product recommendation virtual agents (PRVAs) for online shopping are increasing, and various studies on how to design effective PRVAs to user's buying motivation have been done. In this paper, we try to analyze recommendation effects of PRVAs focused on the consistency between the agent's appearances and behaviors in online shopping. First, we set up a hypothesis based on the consistency of the PRVAs' appearances and behaviors, and prepare typical PRVA's appearances and suitable behaviors to them. Then we conducted within-participant experiments in which the participants evaluated their buyer motivation for all combinations of the PRVAs' appearances and the behaviors and reported their impressions on the agents. Also eye-tracking information was measured through the experiment. By investigating statistics on the participants' buying motivations and applying statistic tests to the experimental results, our hypothesis on the consistency between the PRVAs' appearances and the behaviors was supported. Furthermore, the experimental results of eye-tracking revealed some useful inspects on the users' attentions.

収録刊行物

• 人工知能学会論文誌

  人工知能学会論文誌 31 (2), G-F78_1-11, 2016

  一般社団法人 人工知能学会

キーワード

• human-agent interaction
• product recommendation virtual agent
• appearances
• behaviors
• buyer motivation
• experimental investigation

詳細情報

• CRID: 1390282680083665536
• NII論文ID: 130005126829
• DOI: 10.1527/tjsai.g-f78
• ISSN: 13468030
• ISSN: 13460714
• Web Site: https://www.jstage.jst.go.jp/article/tjsai/31/2/31_G-F78/_pdf
• 本文言語コード: ja
• データソース種別:
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