成都市および近郊地域における観光地開発の現況:-中国における伝統的観光地の顧客ニーズ調査- A Study on Current Situation of Tourism Development in Chengdu and the Suburb Area:- Investigation of Affecting Factors of Tourist for Traditional Tourism Area in China -

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Abstract

The purpose of this study is to clarify the tourists' demands for tourism spots where traditional resources were utilized in China. Different tourism spots with different development degree are chosen to research. “Classification and Regression Trees” analyze the affected factors on tourists' satisfaction. The results show that the traditional culture (such as the life style of the local residents and anecdotes of the celebrities) has quite an effect on the tourists' satisfaction. The dissatisfaction with the traditional landscapes (such as the traditional street landscapes and historical architecture) makes the tourists' satisfaction decrease. The traditional dishes, traditional products and infrastructure doesn't influence over the tourists' satisfaction. Based on the comparison between different tourism spots, it is suggested that the development of the theme park type that makes life culture disappear may decrease the tourists' satisfaction.

Journal

  • Transactions of Japan Society of Kansei Engineering

    Transactions of Japan Society of Kansei Engineering 15(1), 163-172, 2016

    Japan Society of Kansei Engineering

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