多属性意思決定過程における決定方略の認知的努力と正確さ::計算機シミュレーションによる行動意思決定論的検討  [in Japanese] Cognitive Effort and Accuracy of Decision Strategies in Multi-Attribute Decision Making Process::A Behavioral Decision Theoretic Approach Using Computer Simulation Technique  [in Japanese]

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Abstract

This paper examines two-stage multi-attribute decision strategies in different condi-<br>tions where numbers of alternatives, and attributes are varied. A Monte-Carlo com-<br>puter simulation using the concept of elementary information processes identified de-<br>cision strategies that approximate the accuracy of normative procedures while saving<br>cognitive effort in the two-stage decision making process. The elementary strategies<br>examined in the simulation were nine decision strategies: lexicographic, lexicographic<br>semi-order, elimination by aspect, conjunctive, disjunctive, weighted additive, equally<br>weighted additive, additive difference, and majority of confirming dimensions strategies.<br>Elementary information process and relative accuracy were computed for all combina-<br>tion of two decision strategies for two-phased decision making process. The result of<br>the computer simulation suggested that comparatively effortless and accurate heuristic<br>was the two-phased strategy that used lexicographic strategy to eliminate until a few<br>alternatives in the first stage and used weighted additive strategy in the second stage.<br>Lastly, theoretical and practical implications of this study were discussed.

Journal

  • Cognitive Studies

    Cognitive Studies 22(3), 368-388, 2015

    Japanese Cognitive Science Society

Codes

  • NII Article ID (NAID)
    130005132076
  • NII NACSIS-CAT ID (NCID)
    AN1047304X
  • Text Lang
    JPN
  • ISSN
    1341-7924
  • NDL Article ID
    026748201
  • NDL Call No.
    Z19-B640
  • Data Source
    NDL  J-STAGE 
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