The Effect of Tasting Context on Consumer Beverage Evaluation

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  • テイスティング状況が飲料への評価に与える影響
  • テイスティング ジョウキョウ ガ インリョウ エ ノ ヒョウカ ニ アタエル エイキョウ

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Abstract

Consumers often express different preferences for beverages in sensory test settings<br>compared with those in real-life settings. This study investigates the effects of tasting<br>context on consumer tasting and evaluation of beverages. Three groups of respondents<br>participated in a blind taste test of a consumer beverage in different settings and then<br>evaluated the pleasantness of the beverage. Those who tasted in a real-life setting<br>tended to report greater pleasantness for the sample than those who tasted in a test<br>setting where they were asked to rate multiple sensory characteristics of the sample.<br>Those who tasted in a test setting in which they were not asked to rate these char-<br>acteristics tended to give the sampled beverage moderate ratings that ranked between<br>those given by the other two groups. Several potential explanations for the effects of<br>tasting context are discussed.

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