Converting Product Concept to Explore New Business

• Kishi Naoko

  Graduate School of International Social Sciences, Yokohama National University

Bibliographic Information

Other Title

• 製品コンセプトの転換と新規事業の開拓

Abstract

This paper examines how Kaneka develops cell separation devices and what policy is necessary to stimulate the growth of cell therapy industry. Kaneka has converted concept of their existing product to develop the devices, which are differentiated from competitor's product. To increase new entrants into the cell therapy industry, it is necessary to provide support for business dealing with products, which will be commercialized in a few years.

Journal

• Akamon Management Review

  Akamon Management Review 14 (3), 99-126, 2015

  Global Business Research Center

Keywords

• converting product concept
• nonwoven fabric
• cell therapy

Details

• CRID: 1390001205759200256
• NII Article ID: 130005140172
• DOI: 10.14955/amr.140301
• ISSN: 13474448
• ISSN: 13485504
• Text Lang: ja
• Data Source:
  • JaLC
  • CiNii Articles
  • KAKEN
• Abstract License Flag: Disallowed