Effective Visual Cue for Guiding People's Attention to Important Information on A Computer Display

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Author(s)

    • MASAKURA Yuko
    • Institute for Human Science and Biomedical Engineering, National Institute of Advanced Industrial Science and Technology (AIST)
    • NAGAI Masayoshi
    • Institute for Human Science and Biomedical Engineering, National Institute of Advanced Industrial Science and Technology (AIST)
    • KUMADA Takatsune
    • Institute for Human Science and Biomedical Engineering, National Institute of Advanced Industrial Science and Technology (AIST)

Abstract

We examined attentional attractiveness of visual cues such as used in presentation graphics. In experiments, we used four different types of visual cues and a visual search task on a computer display. In Experiment 1, it was revealed that two cues (flashing cue and zooming cue) were useful for reducing reaction time to find a target. In Experiment 2, we informed low probability of cue validity to observers. The results showed that the attentional attractiveness found in Experiment 1 could not explained by top-down control of visual attention. Applying these cues to information display would be expected to effectively guide people's attention to important information.

Journal

  • Kansei Engineering International Journal

    Kansei Engineering International Journal 9(2), 51-56, 2010

    Japan Society of Kansei Engineering

Codes

  • NII Article ID (NAID)
    130005251145
  • Text Lang
    ENG
  • ISSN
    1884-0841
  • Data Source
    J-STAGE 
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