売上を「コミュニティ」に依存したストア事業の短期的売上予測の試み Short-range Sales Forecast of the Store Business Depends on Sales to the Community
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Business is affected by uncontrollable factors. We call them as outer factors. Outer factors are external conditions and concepts based on our predictions. Community is one of such external conditions. Business manager couldn't control community, but plans to affect it by using advertisement, internet media and so on. By such business behavior, business manager expects good effects to his business. The study aims to elucidate outlines of community from the selling data of a store developing business in the community.
- Transactions of Japan Society of Kansei Engineering
Transactions of Japan Society of Kansei Engineering 15(4), 455-461, 2016
Japan Society of Kansei Engineering