Comparing Experts' vs. Non-experts' Viewpoints Toward OTC Drug Labels

• Kawase Ayako

  Graduate School of Chiba University

• Choi Jeong Seo

  Graduate School of Chiba University

• Lee Ji Hyeong

  Graduate School of Chiba University

• Izumisawa Megumi

  College of Pharmacy, Nihon University

• Hibino Haruo

  Graduate School of Chiba University

• Koyama Shinichi

  Graduate School of Chiba University

Bibliographic Information

Other Title

• 専門家・一般消費者におけるOTC医薬品選択時の視線の比較
• －医薬品情報コミュニケーションデザインのための基礎研究
• - A Basic Study for the Communication Design of Drug Information

Abstract

The purpose of the present study was to compare experts' vs non-experts' viewpoints on the label information and attitudes toward risks of OTC drugs. An eye-tracking experiment and a questionnaire survey were performed. In the eye-tracking experiment, the viewing durations for 12 items of labeling information were analyzed. The results from the eye-tracking experiment showed that experts viewed "ingredients", "warning", and "purpose" longer than non-experts. In addition, the questionnaire survey indicated that experts evaluated risks of OTC drugs more highly than non-experts. Because the risks of OTC drugs were evaluated highly by experts, labels of OTC drugs with emphasis of risks may assist better communication between experts and non-experts.

Journal

• Bulletin of Japanese Society for the Science of Design

  Bulletin of Japanese Society for the Science of Design 63 (2), 2_81-2_88, 2016

  Japanese Society for the Science of Design

Keywords

• Over-The-Counter Drug Package
• Pharmaceutical Knowledge
• Eye Tracking

Details

• CRID: 1390001205410328064
• NII Article ID: 130005282512
• DOI: 10.11247/jssdj.63.2_81
• ISSN: 21865221
• ISSN: 09108173
• Text Lang: ja
• Data Source:
  • JaLC
  • CiNii Articles
• Abstract License Flag: Disallowed