Exploratory Analysis on Foreign Market Entry Process of Japanese Traditional Craft Enterprise from the Viewpoints of Serendipity and New Product Development

• Yamamoto Satoshi

  Department of Business Administration, Tokyo Keizai University

• Natori Takashi

  Postgraduate School of MOT, Ritsumeikan University

Bibliographic Information

Other Title

• 伝統工芸品企業の海外市場参入プロセスに関する探索的研究
• —セレンディピティと新製品開発の視点から—

Abstract

The purpose of this paper is to explore the process of the new product development of one Japanese traditional craft company for foreign market entry with the detail case study. Based on our case study, it is shown that the top-manager obtained Galilean Serendipity from his entrepreneurial behaviour and utilized it to create the special product to overcome the cultural barrier of foreign market. From our findings, it can be hypothetically insisted that Galilean Serendipity is the useful viewpoint to analyze the new product development of one Japanese traditional craft company for foreign market entry.

Journal

• Journal of Japan Management Diagnosis Association

  Journal of Japan Management Diagnosis Association 15 (0), 119-124, 2015

  Japan Management Diagnosis Association

Keywords

• Japanese traditional craft enterprise
• foreign market entry
• cultural barrier
• new product development
• Galilean Serendipity

Details

• CRID: 1390001205289911808
• NII Article ID: 130005331219
• DOI: 10.11287/jmda.15.119
• ISSN: 18824544
• ISSN: 18834930
• Text Lang: ja
• Data Source:
  • JaLC
  • CiNii Articles
  • KAKEN
• Abstract License Flag: Disallowed