ANALYSIS OF COMBINATION OF VISITING PLACES BY FOREIGN VISITORS IN JAPAN BY LATENT CLASS MODEL

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  • FURUYA Hideki
    東洋大学 国際地域学部 国際観光学科
  • LIU Yujuan
    東洋大学大学院 国際地域学研究科 国際観光学専攻

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Other Title
  • 潜在クラス分析を用いた訪日外国人旅行者の訪問パターン分析

Abstract

The purpose of this paper is to identify the combination of visiting places by foreign visitors in Japan. Zoning is set as prefectural level. The number of combination of visiting prefecture is 2191. The Latent Class Model is useful tool to summarize the tour courses from the view point of their similarities. Actual 29,067 trips data collected by Japan Tourism Agency in 2012 and 2013 was used for estimation of the model. It is suitable to assume that there are twenty four classes using foreign tourist visiting prefecture patterns by AIC, BIC and p-Value. These patterns are divided into two groups. One is the group which includes only one region of visiting prefecture. These patterns occupied 78.1%. The other is the visiting places spread into some regions. Typical round trip called Golden Route are included in this pattern and the occupied ratio is 21.9%. It is clear that there are some differences of component ratio in visitors' nations and region, the frequencies of visit Japan. Finally generalized chi-squared test is applied for the independent test between some factors and the visiting places patterns.

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