売り上げ傾向による店舗の分類と購買傾向の分析と可視化  [in Japanese] THE CLASSIFICATION OF THE STORE BY THE SALES TENDENCY AND ANALYSIS AND VISUALIZATION OF THE TENDENCY TO PURCHASING  [in Japanese]

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Author(s)

Abstract

同じ業者の店舗であっても, 各店舗によって扱う品目や重点とする品目はさまざまである. しかし, 同じ傾向の店舗も少なからずあり, それらの店舗をグループとして考えることで, 他の店舗との違いを見つけやすくなる. そこで, 本論文では, 店舗をグループに分類する方法と可視化を提案した. また, 同じグループの店舗について, 傾向の違いが見られたときは, それらの店舗の売り上げ向上のヒントになりえる. そこで, 各店舗の特徴を見ることができる可視化を行い, 同じグループの店舗の違いについて分析した.

Many stores-style exists so that it is said a characteristic an item to treat at each store as for the no mark quality goods to handle many items. However, in this study, I performed cluster analysis and investigated validity of the store-style of the no mark quality goods to confirm it whether those stores-style did not have to think about one or other stores-style made use of. In addition, using association rule analysis, I investigated whether even the cluster was different in the simultaneous purchasing of the product which I purchased. It is thought that this difference is useful for the sales strategy in the cluster.

Journal

  • Bulletin of the Computational Statistics of Japan

    Bulletin of the Computational Statistics of Japan 29(2), 159-167, 2016

    Japanese Society of Computational Statistics

Codes

  • NII Article ID (NAID)
    130005631747
  • NII NACSIS-CAT ID (NCID)
    AN10195854
  • Text Lang
    JPN
  • ISSN
    0914-8930
  • NDL Article ID
    028034086
  • NDL Call No.
    Z14-1382
  • Data Source
    NDL  J-STAGE 
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