国内酒類市場におけるクラフトビールの特徴:スキャナパネルデータによる市場での位置づけならびに購入者属性の分析 An Analysis of Craft Beer in the Alcohol Beverage Market in Japan: Market Positioning and Consumer Preference Analysis Using Scanner Panel Data

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抄録

<p>This study analyzed market positioning of craft beer in the alcohol beverage market in Japan and characteristics of consumer preference for craft beer. The main outcomes of this study are as follows. First, the study made it clear quantitatively that craft beer was independent as a differentiated category in the alcohol market and did not compete very much with regular beer or premium beer produced by large producers. Second, the study proved that craft beer purchasers care about the producer's information, food safety and eco-friendliness.</p>

収録刊行物

  • 農業経済研究

    農業経済研究 87(3), 291-296, 2015

    日本農業経済学会

各種コード

  • NII論文ID(NAID)
    130005712341
  • NII書誌ID(NCID)
    AN00200867
  • 本文言語コード
    JPN
  • ISSN
    0387-3234
  • NDL 記事登録ID
    027051091
  • NDL 請求記号
    Z18-385
  • データ提供元
    NDL  J-STAGE 
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