消費者空間選択の一考察—制約を導入した店舗選択の分析—

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書誌事項

タイトル別名
  • PROCESS OF CONSUMERS' SPATIAL CHOICE: AN ANALYSIS OF THE STORE CHOICE INCORPORATING COMSTRAINTS
  • 消費者空間選択の一考察--制約を導入した店舗選択の分析
  • ショウヒシャ クウカン センタク ノ イチコウサツ セイヤク オ ドウニュウシ

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Consumer behavior research stimulated by the development of cognitive behavioral approach has accumulated many empirical studies, having close relation to such established fields as spatial interaction studies and the central place theory. Recent trends in this field suggest that spatial behavior is influenced by spatial and temporal constraints and that preference structure behind the behavior is not intrinsic to individuals. In the light of this argument, the focus of the study is placed on the constraints-oriented spatial choice process. The purpose of the paper is to propose a store choice model which includes the concept of constraints and to test its validity.<br> First, through the descriptive analysis in Section III, consumers' patronage patterns for various facilities (including grocery store, pharmacy, post office and bank) are examined. The data are gathered through the self-reporting about these facilities by housewives living in Nagoya City.<br> In Section IV the proposed model is operationalised and applied to the grocery store choice. In this model, the choice process is divided into two components. One expresses the process of constructing individual's choice set. The other indicates the process of choosing the best alternative among the choice set. And the standard ellipse is used as the choice set to delineate the activity space where consumers usually keep contact. The form of the choice function is multiplicative. When we introduce the activity space ellipse, we could explain the observed behavior better than without employing the ellipse. At the next step, we subdivid the population into subgroups according to their socio-economic status. This subdivision is repeated in terms of the ownership of private vehicle and the housewife's working status. After the population is divided, the activity ellipses are changed respectively and then applied to the grocery choice model. This time the explanable results were not obtained. The defficiency of the activity ellipse may be due to the discrepancy between the actual travel mode used and the household's ownership reported, and also due to the shape of ellipse.

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