An Analysis of Willingness-to pay to Car Parking Reservation in Tourist Destinations

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Other Title
  • 観光地における事前予約制駐車場利用に対する料金支払意思額の特性分析
  • Toward Developing Parking Management System for Destination Management Scheme in Mt. Takao Area
  • 高尾山地区における観光地マネジメント構想をサポートする駐車場マネジメントシステムの実現に向けて

Abstract

This study analyzes willingness-to-pay characteristics to car parking reservation in Mt. Takao area through questionnaire survey to visitors, in order to implement parking management system which is the part of Mt. Takao tourism destination management scheme. We asked willingness-to-pay to reservation fee for parking near the destination and far from the destination to visitors using car, as well, those using public transport. The major findings are that , willingness-to-pay to reservation fee is a half of parking fee in average, and repeat visitors, visitors with small children and visitors who tend to emphasize certainty of parking during travel have larger willingness-to-pay to reservation fee.

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