Behavioral economics and health inequalities in population strategies: introduction of “PROGRESS-Plus” and “CAN” frameworks in Japan

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  • 集団戦略における行動経済学と健康格差の視点：PROGRESS-PlusとCANを例に

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Abstract

<p>Purpose: Behavioral science is not easy to apply to health promotion as it is challenging to tackle health inequalities only by this. This manuscript introduced ways of using behavioral economics to reduce health inequalities in population health strategies, including the frameworks of "PROGRESS-Plus" and "CAN".</p><p>Contents: Socio-economic factors are associated with health inequalities in Japan. Such evidence has been accumulating and it is crucial to use effective health interventions on the inequalities. In a systematic review, "PROGRESS-Plus" was proposed as a framework to identify the social determinants of health and to evaluate the impacts of health interventions. The framework includes representative socio-economic indicators for health inequalities and it will be useful for health intervention studies in Japan. Behavioral economics can be also applied to health promotion as it can increase the effectiveness of population health strategies. As one of such applications of behavioral economics, "CAN" (Convenience, Attractive and Normative) framework has been already used to promote healthy diet.</p><p>Conclusion: In addition to classical behavioral science, behavioral economics, has a great potential to promote populations' health and to eliminate health inequalities among the populations in Japan.</p>

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