The Effect of Voice Pitch on Impression Formation of Party Leaders:

• Okada Yosuke

  College of Sociology, Rikkyo University

Bibliographic Information

Other Title

• 声の高低が政党党首の印象形成に与える影響
• 声の高低が政党党首の印象形成に与える影響 : 党首討論会の音声を用いた実験研究
• コエ ノ コウテイ ガ セイトウ トウシュ ノ インショウ ケイセイ ニ アタエル エイキョウ : トウシュ トウロンカイ ノ オンセイ オ モチイタ ジッケン ケンキュウ
• ―党首討論会の音声を用いた実験研究―
• An Experiment using Speeches of the Debate by Political Leaders

Abstract

This study sheds light on the effect of non-verbal information on impression for politician, and tested whether voice pitch influenced perceptions of politicians. In the experiment, we manipulated voice pitch of recordings of the debate by nine political party leaders and asked participants their impressions (favorableness and trustworthiness). We found that while lower-pitched voices increase favorableness and trustworthiness in politicians' image, higher-pitched voices negatively effect on these images, particularly on trustworthiness.

Journal

• Kodo Keiryogaku (The Japanese Journal of Behaviormetrics)

  Kodo Keiryogaku (The Japanese Journal of Behaviormetrics) 44 (1), 17-25, 2017

  The Behaviormetric Society

Keywords

• Voice pitch
• Impression formation
• Political leaders

Details

• CRID: 1390282680158342400
• NII Article ID: 130006235503
• NII Article ID: 40021146840
• NII Book ID: AN0008437X
• DOI: 10.2333/jbhmk.44.17
• ISSN: 18804705
• ISSN: 03855481
• NDL BIB ID: 028075520
• Web Site: https://ndlsearch.ndl.go.jp/books/R000000004-I028075520
• Web Site: https://www.jstage.jst.go.jp/article/jbhmk/44/1/44_17/_pdf
• Text Lang: ja
• Data Source:
  • JaLC
  • NDL
  • Crossref
  • CiNii Articles
  • KAKEN
• Abstract License Flag: Disallowed