国産紅茶生産者群の経営的・技術的性格─沖縄県を事例に─ Management and Technological Adoption of Black Tea Producers Emerging in Japan: Case Study in Okinawa

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<p>2000年代以降,国産紅茶の生産が拡大している.本稿は紅茶の栽培好適地とされる沖縄を例に,その生産者群の経営的・技術的性格を明らかにした.生産者群は,緑茶生産本位の生産者と「プレミアム紅茶」を追求する生産者に大別された.前者の生産と販売が,緑茶生産におけるそれらの延長上にあったのに対し,後者は,紅茶に即した生産・販売体制を構築する.すなわち,生産においては労働手段を高度化せずに,生産者が技能性を発揮してこれを補う.販売では,商品のもつスタイルを明確化できる販路を新たに構築する.これらのため,前者には生産組織化の可能性があるが,後者はその契機に乏しい.国産紅茶の廉価品市場が成立していない日本においては,前者と後者の間は段階的関係としてとらえられるであろう.</p>

<p>Since the 2000s, black tea production has been increasing in Japan, including in Okinawa, which is one of the most noted areas in Japan for excellent black tea quality. The authors highlight the production and supply chain structures of black tea producers, focusing on their management and technological adoption.</p><p>Tea farmers in the study area are classified two types: those who remain centered on green tea production; and those who have improved their technology so that their products can be classified as "premium" black tea. The former continue to adopt technologies shaped by green tea production experiences and utilize supply chains secondarily used for the sales of green tea. The latter, however, have developed cultivation and processing technologies tailored for black tea production, relying on refined skills instead of the introduction of labor-saving devices. In terms of sales, the latter have developed new supply chains to create appropriate brand images of their products. Given that market conditions for budget black tea have not yet been established in Japan, the former group of tea producers will likely make the transition to the production and supply chain management styles adopted by the latter group.</p>

収録刊行物

  • E-journal GEO

    E-journal GEO 12(2), 192-208, 2017

    公益社団法人 日本地理学会

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各種コード

  • NII論文ID(NAID)
    130006235881
  • 本文言語コード
    JPN
  • データ提供元
    J-STAGE 
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