Gradual Change of the Diffusion Process in the Maturation of the Smartphone Game Market
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- KATSUMATA Sotaro
- 大阪大学大学院経済学研究科准教授
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- ICHIKOHJI Takeyasu
- 東洋大学経営学部准教授
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- YOO Bosul
- 大阪大学大学院経済学研究科博士後期課程
Bibliographic Information
- Other Title
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- スマートフォンゲーム市場の成熟化による製品普及過程の変化
- スマートフォンゲーム シジョウ ノ セイジュクカ ニ ヨル セイヒン フキュウ カテイ ノ ヘンカ
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Abstract
<p>This study focuses on the smartphone game market and examines the gradual change of the new product diffusion process from introductory stage to maturation stage of the market. Especially, this study analyzes the diffusion process based on the theory of consumer behavior and market diffusion. As a result, this study empirically shows that consumers tend to download new game apps through the internal search and the speed of diffusion of new apps becomes shorter at the maturation stage. These empirical results imply that firms have to call many users as can as possible just after the release of new apps and achieve the steep take-off of the number of downloads in the matured market. In addition, the optimal new product development and marketing strategies to adopt the market environment are provided based on the findings.</p>
Journal
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- Journal of Information and Communication Research
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Journal of Information and Communication Research 35 (2), 33-43, 2017
THE JAPAN SOCIETY OF INFORMATION AND COMMUNICATION RESEARCH
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Details 詳細情報について
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- CRID
- 1390282680142638464
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- NII Article ID
- 130006285354
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- NII Book ID
- AN10063944
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- ISSN
- 21863083
- 02894513
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- NDL BIB ID
- 028636624
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- Text Lang
- ja
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- Data Source
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- JaLC
- NDL
- CiNii Articles
- KAKEN
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- Abstract License Flag
- Disallowed