電車内マナー啓発メッセージがマナー遵守行動意図に与える影響  [in Japanese] EFFECT OF MANNERS MESSAGE AT RAILWAY VEHICLE AND STATION ON PASSENGERS' COOPERATIVE BEHAVIOR INTENTION  [in Japanese]

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Abstract

本研究では電車や駅構内に掲示されているマナー啓発ポスターに着目し,どのようなメッセージが「マナーを守ろう」という行動意図を活性化するのかを明らかにした.まず,掲示されているマナーポスターを観察・収集するとともにそのメッセージタイプを15に分類し,「お願い」「強い禁止」「被害の付加」「呼びかけ」「ユーモア」の5つのタイプを抽出した.その上で,これらの行動意図活性化効果を実証するため,首都圏在住者かつ電車を月1回以上利用する有職者にWEBアンケート調査を行った(<i>n</i>=504).その結果,「お願い」「被害の付加」のメッセージが他に比べ有意にマナー啓発効果があることが示された.また,マナーを守っていない人のマナー遵守行動意図を活性化するメッセージタイプを明らかにした.

Recently, various kinds of manners posters have been posted in the train and the station. The purpose of this study was to clarify what kind of manners message in the train is effective for a person who have what kind of awareness.<br>Firstly, we investigated the manners posters that are posted in the train and the train station. Then, we performed a web survey for residents in capital region (N=504).<br>As a result, what the common to the four target manners behavior is that the message which included the means of “Please” and “Dangerous” was found to be significant statistically. In addition, the message of “Please” and “Dangerous” were effective for the person who have a strong sense of guilt when they against the manners of “keep the backpack well at the peak time”. The message of “Please” was effective for the person who have a strong sense of shame and easy to accept, and the person who obey the rules and manners. But, the message of “Please” and “Call” were found to be negative for the person who have a strong sense of selfish.

Journal

  • Journal of Japan Society of Civil Engineers, Ser. D3 (Infrastructure Planning and Management)

    Journal of Japan Society of Civil Engineers, Ser. D3 (Infrastructure Planning and Management) 73(5), I_1033-I_1042, 2017

    Japan Society of Civil Engineers

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