Jリーグ観戦者のクラブ支援意図

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書誌事項

タイトル別名
  • The club support intention of J. League spectators
  • Jリーグ観戦者のクラブ支援意図 : チームアイデンティフィケーションとの関係性の検討
  • Jリーグ カンセンシャ ノ クラブ シエン イト : チームアイデンティフィケーション ト ノ カンケイセイ ノ ケントウ
  • チームアイデンティフィケーションとの関係性の検討
  • An investigation of the relationship between attachment and team identification

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<p>The objective of this study is to confirm the intentions of J. League spectators to support a club. Specifically, data was collected from 619 J. League supporters, and a hypothetical model that assumes a relationship among attachment, team identification, and club support intentions was examined using structural equation modeling. In addition, to verify the difference in the intensity of supportive behavior, supporter-club members and non-members and supporter-association members and non-members were compared. From the results, it was observed that team identification and attachment to a fan community affected club support intentions, and among the two, the effect of the former was stronger. Further, no differences were observed that compared supporter-club members and non-members. In the comparison between supporter-association members and non-members, differences were observed in the relationship between attachment to a fan community and club support intentions and that between attachment to a local city and team identification.</p>

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