The Collusive Practice of Textual and Bodily Representation and the Media: Focusing on Senator Barack Obama's Victory Speech at the Iowa Caucus Night on 2008

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  • 言語／身体表象とメディアの共謀的実践について―バラク・オバマ上院議員による2008年民主党党員集会演説を題材に―
  • ゲンゴ/シンタイ ヒョウショウ ト メディア ノ キョウボウテキ ジッセン ニ ツイテ : バラク ・ オバマ ジョウイン ギイン ニ ヨル 2008ネン ミンシュトウ トウイン シュウカイ エンゼツ オ ダイザイ ニ

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Abstract

<p>Focusing on Barack Obama's victory speech at the Iowa Caucus in 2008, I will show by employing a multimodal approach that not only textual and bodily representations, but strategic media techniques were also heavily exploited, confirming layered collusive effects that appealed to the audience on the spot as well as through the TV screen. To achieve this, I postulate three layers of performance, each tactfully geared so that (1) the speech text was poetically formulated in terms of “fractal” tripartite units on different levels, (2) Senator Obama's verbal and nonverbal performances were accurately coordinated to project utterance boundaries to, and interact with, the audience, and (3) the TV broadcast also cultivated and expanded these tacit skills to effectively televise the historical victory in the presidential race.</p>

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