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- 太田 美奈子
- 早稲田大学大学院
書誌事項
- タイトル別名
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- Early Television Reception in Sai Village, Aomori Prefecture, Japan
- アオモリケン シモキタグン サイムラ ニ オケル ショキ テレビ ジュヨウ
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抄録
<p>This paper examines the reception of early television in rural Japan through</p><p>Sai village in the Aomori prefecture. While the first television station in Aomori</p><p>was founded in 1959, most Aomori residents had previously accessed the television</p><p>signal from NHK Hakodate( Hokkaido), established in 1957. The small fishing</p><p>village, Sai village, had the highest television penetration rate in Aomori at</p><p>that time and was known as a ‘TV village’. Why did the people of Sai village</p><p>want television? What effect did this desire have? This paper aims to answer</p><p>these questions by tracing the evolution from the first arrival of television in</p><p>Sai village in 1957 to the wide spread availability of television in Aomori in</p><p>1959.</p><p> Interviews and archival documents show that educational motivations, and</p><p>specifically the desire to show the outside world to the children, were funda</p><p>mental to their choices. Through television education in school, the children’s</p><p>education flourished and developed into television reception that went beyond</p><p>educational purposes. Matsunoyama village in Niigata prefecture also had a</p><p>similar television reception as Sai village. Sai village represents a key point of</p><p>reference for television reception in rural Japan in that its remoteness preserved</p><p>television’s function as an educational visual aid. This paper goes beyond</p><p>the urban-centred narratives about early television reception by accounting for</p><p>the fact that villagers saw a potential for television beyond leisure in education,</p><p>and by exploring how the affirmation of television as leisure also opened up</p><p>children to outside worlds.</p><p> The children’s reactions were in line with a McLuhan-esque view of television</p><p>and what happened in Sai village points to the key potentials of television.</p><p>This paper shows how rural areas had a rich television reception during the</p><p>early days of television. In addition, this paper represents the first steps</p><p>towards understanding an era in which television reception forms were still</p><p>mixed.</p>
収録刊行物
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- マス・コミュニケーション研究
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マス・コミュニケーション研究 92 (0), 165-182, 2018-01-31
日本マス・コミュニケーション学会
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詳細情報 詳細情報について
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- CRID
- 1390001206099901568
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- NII論文ID
- 130006733666
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- NII書誌ID
- AN10418471
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- ISSN
- 24320838
- 13411306
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- NDL書誌ID
- 028891753
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- 本文言語コード
- ja
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- データソース種別
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- JaLC
- NDL
- CiNii Articles
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- 抄録ライセンスフラグ
- 使用不可