Evaluating Managers’ Satisfaction with Farm Restaurant Management

• Konishi Tomoko

  Rock Field, Ltd.

• Ohe Yasuo

  Graduate School of Horticultural Science, Chiba University

Bibliographic Information

Other Title

• 農家レストラン経営者の満足度とその要因
• ―ウェブサーベイによる条件付きロジット分析―

Abstract

Farm restaurants are becoming diversified in terms of service, menu, and orientation. This study investigated which managerial factors experienced by managers of farm restaurants result in their satisfaction by conducting a web-based ques­tionnaire survey of managers of farm restaurants in Japan in December 2014. The effective sample size was 63 out of 270 restaurants surveyed nationwide. We employed the conditional logit model to quantitatively identify the determinants of managers’ satisfaction by considering diverse types of farm restaurants. The estimation result revealed that the more a manager worked toward the enhancement of customer satisfaction in terms of the menu, tastes, interior design, and retaining of repeat visitors, the higher was the manager’s satis­faction. Therefore, in further evaluation of farm restaurants, it is crucial to consider capability building regarding these aspects.

Journal

• Journal of Rural Problems

  Journal of Rural Problems 52 (4), 199-204, 2016

  The Association for Regional Agricultural and Forestry Economics

Keywords

• 農家レストラン
• 満足度
• 農村食文化
• 6次産業化
• 条件付きロジット分析
• ウェブサーベイ

Details

• CRID: 1390282679464323072
• NII Article ID: 130006832830
• DOI: 10.7310/arfe.52.199
• ISSN: 21859973
• ISSN: 03888525
• Web Site: https://www.jstage.jst.go.jp/article/arfe/52/4/52_199/_pdf
• Text Lang: ja
• Data Source:
  • JaLC
  • Crossref
  • CiNii Articles
  • KAKEN
• Abstract License Flag: Disallowed