書誌事項
- タイトル別名
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- An Analysis of Customer's Shopping Trip Behavior to Department Store
- ヒャッカテン コキャク ノ ライテン カイスウ セイキ メカニズム ノ コウゾウ イシツセイ ノ カイセキ
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<p> The purpose of this research is to reveal how the marketing mix strategy in the department store influences the customer's shopping trip behavior to the department store. The model represents the mechanism of frequency of coming to the stores with framework of an hierarchical Bayes Poisson regression model. The model includes three explanatory variables: “Store loyalty”, “Direct mail”, and “Events”. These variables are also modeled by functional form with parameters. As a result, we could confirm that direct mail is one of the marketing mix variables that have the most effect on frequency of coming to the store. </p>
収録刊行物
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- 行動計量学
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行動計量学 43 (1), 53-68, 2016
日本行動計量学会
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キーワード
詳細情報 詳細情報について
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- CRID
- 1390282680157577600
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- NII論文ID
- 130006892744
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- NII書誌ID
- AN0008437X
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- ISSN
- 18804705
- 03855481
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- NDL書誌ID
- 027430258
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- 本文言語コード
- ja
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- データソース種別
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- JaLC
- NDL
- Crossref
- CiNii Articles
- KAKEN
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- 抄録ライセンスフラグ
- 使用不可