Effects of L-shaped Flash News Ticker on Watching Video

• ISHI Hanae

  Sendai National College of Technology

• MATSUMIYA Kazumichi

  Research Institute of Electrical Communication, Tohoku University

Bibliographic Information

Other Title

• L字型画面が映像鑑賞に及ぼす影響
• －視聴者に配慮したテレビの速報表示画面デザインへ向けた検討－
• - Toward Designing TV Screen Layout for Flash News Ticker Considering a Viewer -

Abstract

This study examined how viewers' video watching was affected by the impact the display of video content on an L-shaped news ticker that shows textual information in the margin of a TV screen. By establishing video replay conditions using the L-shaped ticker and the normal screen, we analyzed the viewer's gaze fixation, and their sense of comprehension and degree of recall of the video contents. Differences in the distribution of fixation durations between the two conditions were confirmed; indicating that viewing video on the L-shaped ticker rather than on the normal screen decreased the frequency of longer fixation durations and shortened the total fixation durations when viewing video. No difference was observed in the sense of comprehension and degree of the video contents between the two conditions. Based on these findings, we discussed the possible effects of L-shaped news tickers on viewers' video recognition and the application of the results.

Journal

• Transactions of Japan Society of Kansei Engineering

  Transactions of Japan Society of Kansei Engineering 15 (7), 687-691, 2016

  Japan Society of Kansei Engineering

Keywords

• TV screen
• L-shaped screen layout
• Gaze fixation
• Sense of comprehension
• Degree of recall

Details

• CRID: 1390282680304974080
• NII Article ID: 130006902593
• DOI: 10.5057/jjske.tjske-d-16-00096
• ISSN: 18845258
• ISSN: 18840833
• Web Site: https://www.jstage.jst.go.jp/article/jjske/15/7/15_TJSKE-D-16-00096/_pdf
• Text Lang: en
• Data Source:
  • JaLC
  • Crossref
  • CiNii Articles
  • KAKEN
• Abstract License Flag: Disallowed