Multiple Information Devices Users in the Era of Digital Convergence

• ICHIKOHJI Takeyasu

  Faculty of Business Administration, Toyo University

• KATSUMATA Sotaro

  Graduate School of Economics, Osaka University

Bibliographic Information

Other Title

• The Relationship between YouTubers and YouTube Viewers

Abstract

Predictions of a coming age of digital convergence bring to mind a convergence of the information devices used by consumers. In actuality, information devices are becoming more diversified. This study surveys and analyzes smartphone users (N = 1000) of the video-sharing service YouTube, with results showing that (1) users of a variety of information devices tend to more actively post and view videos than those that do not and (2) users are divided into two camps—those who have a variety of information devices and therefore tend to post videos and those who only use a smartphone intensively. In other words, we show that users with multiple information devices make more active use of these devices.

Journal

• Annals of Business Administrative Science

  Annals of Business Administrative Science 16 (5), 215-228, 2017-10-15

  Global Business Research Center

Keywords

• user innovation
• UGC
• multiple information devices users (MIDU)
• YouTubers
• digital convergence

Details

• CRID: 1390001205420486656
• NII Article ID: 130006907747
• DOI: 10.7880/abas.0170329a
• ISSN: 13474456
• ISSN: 13474464
• Web Site: https://www.jstage.jst.go.jp/article/abas/16/5/16_0170329a/_pdf
• Text Lang: en
• Data Source:
  • JaLC
  • Crossref
  • CiNii Articles
  • KAKEN
• Abstract License Flag: Disallowed