Comprehensive Review of Construal Level Theory and Consumer Research

• Togawa Taku

  Chiba University of Commerce

• Yashima Akira

  Senshu University

Bibliographic Information

Other Title

• 解釈レベル理論を用いた消費者行動研究の系譜と課題

Abstract

Recently, the “Construal Level Theory” developed by Trope and Liberman has strongly impacted consumer research, and a considerable number of studies have focused on it as one of the key constructs for investigating consumer behavior. As research progresses, reviewing the literature using construal level theory becomes a necessity. We mainly reviewed published studies in journals related to marketing and consumer behavior, and classified the studies into four categories. Finally, we summarized the theoretical roles of construal level theory in consumer research and proposed a vision for future studies.

Journal

• Advances in Consumer Studies

  Advances in Consumer Studies 20 (2), 2_65-2_94, 2014

  Japan Association for Consumer Studies

Keywords

• construal level theory
• psychological distance
• high-level construal
• low-level construal
• preference reversal

Details

• CRID: 1390564238020165248
• NII Article ID: 130007473125
• DOI: 10.11194/acs.20.2_65
• ISSN: 18839576
• ISSN: 13469851
• Text Lang: ja
• Data Source:
  • JaLC
  • CiNii Articles
  • KAKEN
• Abstract License Flag: Disallowed