The Fuzzy-Based Product Categorization

• Nishimoto Akihiro

  Otaru University of Commerce

• Katsumata Sotaro

  Nagasaki University

• Ishimaru Sayaka

  DAIKO ADVERTISING INC.

• Takahashi Kazuki

  University of Tsukuba, Graduate School

Bibliographic Information

Other Title

• ファジーベースの製品カテゴライゼーション
• ─カテゴリー不確実性におけるマルチプル・カテゴリー製品への適用可能性
• The Applicability for Multiple-Category Products in the Category Uncertainty

Abstract

This research focuses on product categorization within category uncertainty. The purpose is to demonstrate cognitive condition in product categorization by applying fuzzy theory. This analysis attempts to develop the model based on the function of category membership, which captures product categorization within category uncertainty. The results suggest that product categorization in category uncertainty has(1) cognitive heterogeneity among consumers and (2) the effects on the evaluations of a multiple-category product.

Journal

• Advances in Consumer Studies

  Advances in Consumer Studies 17 (1), 1_85-1_110, 2010

  Japan Association for Consumer Studies

Keywords

• product categorization
• category uncertainty
• category membership
• multiple-category product

Details

• CRID: 1390282763043451520
• NII Article ID: 130007473159
• DOI: 10.11194/acs.17.1_85
• ISSN: 18839576
• ISSN: 13469851
• Text Lang: ja
• Data Source:
  • JaLC
  • CiNii Articles
• Abstract License Flag: Disallowed