オンライン調査における努力の最小限化が回答行動に及ぼす影響

• 三浦 麻子

  関西学院大学

• 小林 哲郎

  香港城市大学

書誌事項

タイトル別名

• Influence of Satisficing on Online Survey Responses
• オンライン チョウサ ニ オケル ドリョク ノ サイショウゲンカ ガ カイトウ コウドウ ニ オヨボス エイキョウ
• Influence of satisficing on online survey responses [in Japanese]

抄録

This study investigated the influence of satisficing on response behavior in online surveys. We compared online response data to psychological scales and logical thinking tasks conducted by an online survey company and a crowd sourcing service. In previous studies, satisficing was found to be more likely to occur among online survey monitors than among crowd sourcing service contributors. Results of the present study replicated it and showed that satisficing in terms of inattentively reading items significantly damages the integrity of psychological scales. On the other hand, it was also found that the influence of satisficing in terms of inattentively reading instructions carefully can be reduced by raising respondents' awareness. Those conducting online surveys should discuss taking active measures to minimize satisficing.

収録刊行物

• 行動計量学

  行動計量学 45 (1), 1-11, 2018

  日本行動計量学会

キーワード

• オンライン調査
• 努力の最小限化
• House Effects
• モバイル端末
• 心理尺度

詳細情報

• CRID: 1390282763062333056
• NII論文ID: 130007504351
• NII書誌ID: AN0008437X
• DOI: 10.2333/jbhmk.45.1
• ISSN: 18804705
• ISSN: 03855481
• NDL書誌ID: 028951731
• Web Site: https://ndlsearch.ndl.go.jp/books/R000000004-I028951731
• Web Site: https://www.jstage.jst.go.jp/article/jbhmk/45/1/45_1/_pdf
• 本文言語コード: ja
• データソース種別:
  • JaLC
  • NDL
  • Crossref
  • CiNii Articles
• 抄録ライセンスフラグ: 使用不可