GROWTH STRATEGY OF CONCRETE PRODUCT INDUSTRY BASED ON INDUSTRIAL ORGANIZATION THEORY
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- OBA Kentaro
- 株式会社大林組
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- OZAWA Kazumasa
- 東京大学大学院 工学系研究科社会基盤学専攻
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- HORITA Masahide
- 東京大学大学院 新領域創成科学研究科国際協力学専攻
Bibliographic Information
- Other Title
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- 産業組織論に基づくコンクリート製品産業の課題分析
- サンギョウ ソシキロン ニ モトズク コンクリート セイヒン サンギョウ ノ カダイ ブンセキ
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Abstract
The purpose of this research is to clarify the issues of the concrete product industry from the viewpoint of industrial organization theory and to propose growth strategies of the concrete product industry.<br> Firstly, based on SCP paradigm, analysis about the problem of the concrete industry was carried out by using statistical data. In the market structure where the demand continues to decline, industrial organizations in the concrete product industry were in a state where small and medium enterprises were in a state of muddy. For this reason, it has been found that price competition that reduces profits as market action continues, and it is not possible to produce market results like improvement of labor productivity. On that basis, success factors for the prefabricated housing industry, which is similar to the concrete product industry in terms of assembling factory products on site, were extracted by organizing past studies. Finally, as an action plan of the growth strategy, a technical development project involving other industries in addition to the concrete product industry and the construction industry, and an "ECI method with maintenance" in which the contractor contracts construction and maintenance are suggested.
Journal
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- Journal of Japan Society of Civil Engineers, Ser. F4 (Construction and Management)
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Journal of Japan Society of Civil Engineers, Ser. F4 (Construction and Management) 74 (2), I_75-I_84, 2018
Japan Society of Civil Engineers