ミシュラン日本料理店の戦略分析

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  • An Analysis on Michelin Japanese Restaurant Strategy

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We approached to find out the difference of Japanese and Western restaurant management, and Japanese restaurant managements between Kyoto, Osaka and Tokyo. In Japan, restaurants with long history tend to have good reputation as good restaurants and the good restaurants information are shared by mouth to mouth. On the other hand, good restaurants in Europe are judged by Michelin Guide and restaurants with famous chefs lead to be famous restaurants. Information about good restaurants in Japan are less visible than European restaurants. We studied restaurants in Japan, and compared the management between Japanese and Western restaurants and areal differences among Japanese restaurants. The differences of strategy and chef's career are observed between Japanese and Western restaurants. We also found that there are differences among Kyoto, Osaka and Tokyo in terms of history and career management of chefs.

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