書誌事項
- タイトル別名
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- Modulation of Event-related Potential by Purchase Intention
- －仮想ショッピング課題を用いて－
- - Using the Virtual Shopping Task -
抄録
In this study, we focused on brain activity that reflected the decision-making process of customers. We used the shopping simulation task as a model of daily shopping, in which a variety of product images were used as visual stimuli for the sequential delayed matching-to-sample paradigm. We recorded EEG data from 12 normal subjects and examined the event-related potentials (ERPs) in two conditions; the subject selected one (target) out of 8 products (nontargets) either “to buy” (positive condition) or “NOT to buy” (negative condition). We observed stronger ERPs to the targets than to the nontargets in both the positive and negative conditions. The magnitude of the response was, however, greater in the positive than negative condition especially around 400 ms after the stimulus presentation. These results suggest that such an enhance response of the ERP might be useful for the indicator of the purchasing intention of the customers.
収録刊行物
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- 日本感性工学会論文誌
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日本感性工学会論文誌 18 (1), 105-111, 2019
日本感性工学会
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キーワード
詳細情報 詳細情報について
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- CRID
- 1390845713055377664
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- NII論文ID
- 130007605189
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- ISSN
- 18845258
- 18840833
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- 本文言語コード
- ja
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- データソース種別
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- JaLC
- Crossref
- CiNii Articles
- KAKEN
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- 抄録ライセンスフラグ
- 使用不可
