What Promotes Charitable Giving to Disaster Relief Organizations in Japan? Evidence from a Randomized Factorial Survey Experiment

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  • 何が寄付行動を促進するのか―Randomized Factorial Survey Experimentによる検討―
  • ナニ ガ キフ コウドウ オ ソクシン スル ノ カ : Randomized Factorial Survey Experiment ニ ヨル ケントウ

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Abstract

<p>Studies of charitable giving in western countries have revealed many factors that promote people's donations to charities. However, it is unclear which factor is the most important and beneficial for Japanese contributions to disaster relief organizations. To examine the explanatory capacity of the factors emphasized by earlier studies, we conducted a randomized factorial survey experiment (RFSE). RFSE is a little-known experimental method, but it offers methodological advantages when one seeks to (a) test two or more causal effects simultaneously and (b) detect robust causal effects. Based on the findings, we suggest the following. 1) Social information such as the amount of donation made by others, gifts in return, and the overhead costs deducted by the organizations negatively impact one's decision to donate. 2) Information about the corporation status of the nonprofit organizations and the overhead costs has negative effects on the amount of donation, whereas information about tax exemption has a positive effect. These findings should be instructive for both researchers of charitable giving and for fundraisers of the nonprofits.</p>

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