デザイン重視の製品開発におけるデザインマネジメント:コンシューマーエレクトロニクス企業の比較分析  [in Japanese] Managing Design in Design‑Oriented Product Development::A Comparative Study of Consumer Electronics Companies  [in Japanese]

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Author(s)

Abstract

<p> 米国意匠特許データを用いたネットワーク分析により,デザイン重視のコンシューマーエレクトロニクス企業2社の意匠創作ネットワークを比較した.その結果,デザイン戦略の違いで組織設計が異なる可能性が示唆された.製品群で一貫したデザインを目指す場合,組織の規模を管理してネットワーク密度を高めることで,デザイン言語など暗黙知の共有と実践が容易になる.他方,開発生産性あるいは製品の個性を重視する場合,ネットワーク密度を低く抑え,プロジェクトの独立性を維持する組織設計が有効となる.</p>

<p>This study aims to identify key factors for design management. Choosing two design-oriented consumer electronics companies, we compare their designer networks by using dataset of design patents. The result shows that designer organizations have significant structural differences, which suggests that the two companies follow different organizational policies according to their design strategies. The evidence indicates the followings: (i) a dense network of designers is effective to share implicit knowledge among designers and to create integrated product designs, and (ii) a sparse network of designers is easy to keep independence of designer teams and design productivity by concurrent development and design differentiation in their product portfolio.</p>

Journal

  • Organizational Science

    Organizational Science 52(3), 4-19, 2019

    The Academic Association for Organizational Science

Codes

  • NII Article ID (NAID)
    130007663926
  • NII NACSIS-CAT ID (NCID)
    AN00135007
  • Text Lang
    JPN
  • ISSN
    0286-9713
  • NDL Article ID
    029689069
  • NDL Call No.
    Z6-525
  • Data Source
    NDL  J-STAGE 
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