先行者と後発者による新市場理解の相違:電動アシスト自転車の構造化プロセスを事例に  [in Japanese] Differences Between First and Late Movers in Understanding a New Market::A Case study of Structuration Process of Electric Assist Bicycles Market  [in Japanese]

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Author(s)

    • 江藤 学 Eto Manabu
    • 一橋大学イノベーション研究センター Institute of Innovation Research Hitotsubashi University

Abstract

<p> 本論文は,近年の先行者優位の議論が,環境決定論的-企業適応的文脈に進んでいることを指摘し,先行者優位の議論に対して加藤(2011)の〈技術システムの構造化理論〉による接近を試みる.電動アシスト自転車の市場創造プロセスを探索することで,構造形成に携わった先行企業と,構造を所与として受け入れた後発企業では構造から受ける影響が異なることを示す.また,先行者優位の議論は非市場戦略の領域にも論点があることを示す.</p>

<p>In this study, we point out that the recent discussion on the first-mover advantage is dominated by the context of environmental determinism. We examine the first-mover advantage by using the structuration theory of technological system introduced by Kato (2011). By exploring the market creation process of electric assist bicycles, we demonstrate that differences in the structural influence can be observed in a first mover company involved in structure formation and a late-mover company that accepts the structure as given.<br>Additionally, we bring up that the controversy surrounding first-mover and late-mover advantages can be expanded into the field of non-market strategies.</p>

Journal

  • Organizational Science

    Organizational Science 52(3), 33-46, 2019

    The Academic Association for Organizational Science

Codes

  • NII Article ID (NAID)
    130007663929
  • NII NACSIS-CAT ID (NCID)
    AN00135007
  • Text Lang
    JPN
  • ISSN
    0286-9713
  • NDL Article ID
    029689084
  • NDL Call No.
    Z6-525
  • Data Source
    NDL  J-STAGE 
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