書誌事項
- タイトル別名
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- Consumer Valuation of Green Tea Leaves Produced through Chagusaba Farming: A Case of GIAHS in Shizuoka
- ―世界農業遺産・静岡の茶草場農法を事例に―
抄録
<p>The purpose of this study is to analyze consumer valuation of green tea leaves produced through Chagusaba farming in Shizuoka, which is certified as Globally Integrated Important Agricultural Systems (GIAHS). A choice experiment was conducted to determine the effect of GIAHS certification on consumer valuation of green tea leaves for personal use and for gifting purposes. The results are twofold: first, GIAHS certification can enhance consumer valuation of green tea leaves as a gift item, but not when purchased for personal use; and second, the levels of Chagusaba farming that consumers highly evaluated vary across regions. Therefore, imprinting the GIAHS certification mark on a package of green tea leaves meant for gifting purposes is an effective way to promote its sale when produced through Chagusaba farming in Shizuoka.</p>
収録刊行物
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- 農林業問題研究
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農林業問題研究 55 (2), 81-88, 2019-06-25
地域農林経済学会
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詳細情報 詳細情報について
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- CRID
- 1390845713080187264
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- NII論文ID
- 130007669450
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- ISSN
- 21859973
- 03888525
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- 本文言語コード
- ja
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- データソース種別
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- JaLC
- Crossref
- CiNii Articles
- KAKEN
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- 抄録ライセンスフラグ
- 使用不可