The Silicon Valley Electric Bus Manufacturer: a case study of Proterra

• JUHN Wooseok

  School of Management, Chukyo University

• KRAUS Adam

  Institute of Business Studies, Chukyo University

• ITO Kiyomichi

  School of World Englishes, Chukyo University

Bibliographic Information

Other Title

• The Silicon Valley electric bus manufacturer: a case study of Proterra

Abstract

In this paper we introduced a case of Proterra, an electric bus manufacturer in Silicon Valley, California. Through the case study, we could clarify the different behavior of Proterra which is an EV maker from inception versus the behavior of fossil fuel vehicle manufacturers that begun to offer EVs. Also we could show the specific characteristics of commercial vehicles that could allow it to transition to EVs more rapidly than the passenger vehicle market. We also explained the effects of Proterra being located in Silicon Valley. Finally we suggested the future scenarios of the EV market.

Journal

• The Journal of Science Policy and Research Management

  The Journal of Science Policy and Research Management 32 (4), 393-408, 2017-12-28

  Japan Society for Research Policy and Innovation Management

Details

• CRID: 1390001288159072000
• NII Article ID: 130007696818
• NII Book ID: AN1030142X
• DOI: 10.20801/jsrpim.32.4_393
• ISSN: 24327123
• ISSN: 09147020
• NDL BIB ID: 028825413
• Web Site: http://id.ndl.go.jp/bib/028825413
• Web Site: https://ndlsearch.ndl.go.jp/books/R000000004-I028825413
• Text Lang: ja
• Data Source:
  • JaLC
  • NDL
  • CiNii Articles
  • KAKEN
• Abstract License Flag: Disallowed