農村コミュニティビジネスの存立条件:野菜インターネット販売業「まごやさい」による域内流通に対する需要サイドの評価から Existing Conditions of Rural Community Business:Evaluation from the Viewpoint of the Demand Side of the Relationship between Regional Distribution Constructed by Magoyasai, a Distributor of Vegetables via Internet Sales, and Rural Society

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<p>This study aims to clarify existing conditions of rural community business from the viewpoint of the demand side, with a case study of Magoyasai Co., Ltd. (hereinafter, the M company), which conducts vegetables sales via the Internet, in Akitakata City, Hiroshima Prefecture, with survey research by questionnaire for customer restaurants. The M company sells fresh vegetable to the restaurants in Hiroshima City with internet, corroborating with small-scale farmers who cultivate in the area less than 10 km far from the M company. According to the result of the questionnaire survey, for their existence, rural community businesses have to have a concept given a story line, fresh and safe food that is suitable for various customers' needs and human resources that have high communication skills.</p>

収録刊行物

  • 農業経済研究

    農業経済研究 91(1), 23-28, 2019

    日本農業経済学会

各種コード

  • NII論文ID(NAID)
    130007711822
  • NII書誌ID(NCID)
    AN00200867
  • 本文言語コード
    JPN
  • ISSN
    0387-3234
  • NDL 記事登録ID
    029808662
  • NDL 請求記号
    Z18-385
  • データ提供元
    NDL  J-STAGE 
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